Online video viewership is exploding, and marketers are racing to keep up. With viewers now fully in control, traditional TV advertising alone is no longer enough. Meanwhile, a massive volume of premium-quality video, including many online-only original programs, is now being rolled out. For this new ecosystem to succeed, effective monetization is essential.
VideoNuze 2012 Online Video Advertising Summit brings together executives from brands, agencies, content providers and technology companies to dig into all of the key opportunities and challenges this exciting new market presents. If your business success depends on online video advertising in one way or another, this is a must-attend day of learning and networking!
(Note: The Video Ad Summit takes the place of last year's ELEVATE conference, which VideoNuze co-hosted and which drew 400+ attendees)
Let's face it, the video landscape is more chaotic than ever. Even for close observers, it's often confusing to keep track of all the new initiatives and technologies. And since the vast majority of online video is free and ad-supported, accelerating spending is crucial. That's why I believe the VideoNuze 2012 Online Video Ad Summit matters so much. It's a highly-focused day of immersion with industry leaders to delve deeply into key industry opportunities and challenges in order to drive growth.
I hope you'll join us on June 19th!
Editor and Publisher