Video Advertising Summit ONLINE VIDEO ADVERTISING SUMMIT
  • Tuesday, June 19, 2012
  • |
  • 7:30am 6:30pm
  • New World Stages
  • |
  • 340 West 50th Street, NY, NY

Program

7:45-8:30am

Networking Breakfast

 

 

8:30-8:45am   

Welcome

 

  • Will Richmond - Editor and Publisher, VideoNuze
 

 

8:45-9:00am

Opening Remarks

 

  • Jeremy Helfand - VP, Video Monetization, Adobe
 

 

9:00-9:25am

Fireside Chat

 

Few people have Jon Miller’s breadth of experience across both online and traditional media. As News Corp’s top digital executive, a current Hulu board member, a former AOL CEO plus numerous prior executive roles, Jon is deeply acquainted with all aspects of the media business.  In this featured fireside chat, Jon shares his insights about online video, advertising, the premium content ecosystem and the future for all of them.

 

  • Jon Miller - Chief Digital Officer, News Corp.
  • Amy Chozick - Reporter, The New York Times (interviewer)
 

 

9:25-9:55am

State of the Online Video Ad Market: Big Growth Ahead

 

eMarketer is forecasting that in-stream and in-page online video advertising will triple from $3.12 billion in 2012 to $9.3 billion in 2016. In this lead-off session, principal analyst David Hallerman will explain what's behind the numbers, and what he sees as key opportunities and challenges in the growth ahead. For anyone trying to get their piece of this multi-billion dollar market, this session will be invaluable.

 

  • David Hallerman - Principal Analyst, eMarketer (presenter)
 

 

9:55-10:25am

Using Video as a Strategic Engagement Tool

 

Nothing engages new business prospects like video. That’s why American Express and Google/YouTube teamed up to create “My Business Story,” an innovative video tool for small businesses to create and post free videos which connect them with new and existing customers. In this session, learn about this platform at the intersection of online video and social media, and the results it has achieved.

 

  • Rachel Chan - Director, US Media & Integrated Marketing Platforms,  American Express
  • Lauren Goody - Group Manager, Account Solutions, Google/YouTube ZOO
  • Mark Robertson - Founder and Publisher, ReelSEO (moderator)
 

 

10:25-10:40am

Sponsor Presentation - Eyeview

 

Advances in online video technology are opening the floodgates to new levels of relevance and personalization in video advertising.  In this session, Eyeview, the leading personalized video technology provider, will demonstrate what the future of digital video advertising will look like and how technology is enabling brands to rethink their approach to -- and the potential of -- online video advertising.

 

  • Tal Riesenfeld - Co-Founder and VP, Business Development, Eyeview
 

 

10:40-11:05am

Networking Break

 

 

11:05-11:30am

Connected TVs: Game-Changer in the Living Room

 

Connected TVs are bringing high-quality online video directly into the living room, with the potential for massive new viewership, behaviors and video ad inventory. This session will explore the timeline for connected TV adoption, new ad formats that are already being deployed and how connected TV are going to change the video landscape, again.

 

  • Ed Haslam - SVP, Marketing, YuMe
  • Colin Dixon - Senior Partner, The Diffusion Group (moderator)
 

 

11:30-11:55am

How Multi-Platform Video is Leveling the Playing Field for All Content Publishers

 

With its recently unveiled WSJ Live video app, the Wall Street Journal has become a perfect example of how a traditional media company can expand into video, leveraging its assets to engage its audience and create new revenue streams. In this session, learn the secrets to WSJ's multi-platform video success and how new opportunities are opening up for all content publishers.

 

  • Alisa Bowen - GM, The Wall Street Journal Digital Network

  • Adam Cahill - EVP, Co-Media Director, Hill Holliday (moderator)

 

 

11:55-12:25pm

Best Practices in Online Video Advertising: A 360 Degree View

 

Online video advertising is new and evolving, yet there are already some best practices emerging. This session will feature multiple perspectives - from technology, publisher and agency on what’s working, and what still needs to be addressed in order for the market to really hit its stride.

 

  • Darren Feher - President and CEO, Conviva
  • Beth Lawrence - EVP, Ad Sales and Media Solutions, The Weather Channel
  • Ravi Pahilajani– Associate Media Director, Razorfish
  • Aleck Schleider - VP, Product Vertical and Data Solutions, Videology
  • Larry Thomas - Founder and President, Latergy (moderator)
 

 

12:25pm

Raffle - Samsung 40" LED SmartTV

  • Presented by Jivox
 

 

12:30-1:20pm

Lunch

 

 

1:20-1:50pm

Upfronts, NewFronts and the Transition of Ad Spending

 

TV advertising still dominates the market, but digital video providers are making an aggressive push for their fair share. In this session, get insights about how digital is influencing the Upfronts, what effect the recent Digital Content NewFronts (DCNF) had on shaping demand, and how products like Collective’s TV Accelerator and Adap.tv’s programmatic buying platform and App Center are driving change.

 

  • Mike Bologna - Managing Partner, Director, Emerging Communications, GroupM
  • Teg Grenager - Founder and VP, Product, Adap.tv
  • Eric Korsh - VP, Group Director, Brand Content, Digitas
  • Chris Smith - VP, Video and Mobile, Collective
  • Warren Lee - General Partner, Canaan Partners (moderator)
 

 

1:50-2:00pm

Video 2.0: Insights from TVGuide.com's Consumer Research

 

This session will explore trends in consumer behavior for online and mobile video content consumption. TV Guide’s research takes a deeper look at what consumers are really looking for in an increasingly complicated content landscape. Learnings from 500k+ users of TV Guide’s Watchlist, a next-generation market-leading product that addresses the problem of how to make TV simple again for consumers, will also be presented.

 

  • Christy Tanner -  EVP/GM, TV Guide Digital (presenter)

 

 

2:00-2:45pm

Case Study I: A Marketer's View: The Future of Video for Brands. At Scale. Today.

 

Learn what happens when you think about video advertising in a completely new way. Gain insights into a ground-breaking partnership between PHD and Innovid that increased brand awareness, drove product trial, tune-in, and much more across their client base. Come hear how PHD is at the cutting edge of video advertising technology.

 

  • Frank Morgano -  SVP, Sales, Innovid

  • Kelley Train -  Group Digtial Director, PHD Media

 
 

Case Study II - How the Power of Choice Drives Results

 

In the world of online video, choice drives results. In this case study, learn how Orville Redenbacher's leveraged the power of choice with the ASq online video ad model to tout its Gourmet Popping Corn and by doing so, increased the brand’s behavioral  metrics compared to Pre-Roll.

 

  • Beth Doyle -  Innovations Director, VivaKi (presenter)

  • Kristin Haarlow-  Digital Activation Director, Spark (presenter)

 
 

Case Study III - A Marketer's Assessment of the Live YouTube 100 Channels

 

YouTube's investment into original content has been one of the most widely talked about actions in the native digital video industry. In this session we will use OpenSlate, a new data and analytics platform for native digital video, to analyze the performance of some of the key channels and evaluate their value to marketers. Determining value will go beyond views and look at the relationship each channel has with its audience through engagement, consistency and influence.

 

  • Paul Kontonis -  Chief Media Evangelist, Outrigger Media (presenter)

 

 

2:45-3:05pm

VideoHub - Sponsor Presentation

 

More advertisers want to connect digital video to traditional media with a common metric like Gross Ratings Points.  Hear a case study from VideoHub and Nielsen and how we can integrate GRPs into the digital ecosystem and elevate the conversation around “gross” ratings to one about “effective” ratings.

 

  • Kelly McEttrick -  Director of Platform Strategy, VideoHub

  • Andrew Feigenson -  SVP, Ad Platforms & Networks, Nielsen

 

 

3:05-3:30pm

Networking Break

 

 

3:30-3:55pm

Online Video - Tapping Into a New Creative Canvas for Branding

 

For creative marketing professionals, online video represents a whole new canvas for brand development. Never before have there been so many opportunities to visually define and develop a brand's identity. In this unique fireside chat, learn how one leading creative marketer is using online video and complimentary technologies to bolster the branding of the world's most famous retailer.

 

  • Joe Feczko -  SVP, Marketing Innovation and Integration, Macy's

  • Rick Feldman -  Former President and CEO, NATPE (moderator)

 

 

3:55-4:25pm

3 Screens, 3 User Experiences: Making Monetization Work

 

Not all screens are created equally, nor are all content experiences. Yet all too often the same creative is distributed across TV, online and mobile. Panelists will focus on the roles of content, context and devices in developing monetization strategies and tactics.

 

  • Marc DeBevoise - SVP/GM Entertainment, CBS Interactive
  • Anupam Gupta – President and CEO, Mixpo
  • Suzanne McDonnell – SVP, Sales Strategy and Client Solutions, Discovery Communications
  • Nick Buzzell – President and Executive Producer, NBTV Studios (moderator)
 

 

4:25-4:50pm

Fireside Chat

 

As the largest pay-TV operator in the U.S., Comcast is aggressively driving entertainment experiences across TV, online and mobile. With its new X1 platform, Comcast has raised the bar further on rich interactivity. In this session hear from the head of Comcast’s 20 million subscriber video business about how the company is innovating to meet customers’ expectations, how dynamic ad insertion is blurring the lines between VOD and online video and what the most important trends are to watch.

 

  • Matt Strauss -  SVP, Digital & Emerging Platforms, Comcast

  • Will Richmond -  Editor and Publisher, VideoNuze (interviewer)

 

 

4:50-5:25pm

Closing Session - Thought Leaders Debate the Future of Online Video Advertising

 

Industry thought leaders peer into their crystal balls and offer up their best guesses of what’s ahead for the online video industry and for online video advertising in particular. Guaranteed to be a rousing end-of-day discussion leading into networking and cocktails.

 

  • Frank Besteiro - Head of Business Development, The AOL On Network
  • Tara Maitra - SVP/GM, Content and Media Sales, TiVo
  • Peter Naylor - EVP, Digital Media Sales, NBCUniversal
  • Suzie Reider - Head of Industry Development, YouTube
  • Brett Wilson - Co-Founder and CEO, TubeMogul
  • Will Richmond - Editor and Publisher, VideoNuze (moderator)
 

 

5:25-6:30pm

Cocktails and Networking