Video Advertising Summit ONLINE VIDEO ADVERTISING SUMMIT
  • Tuesday, June 19, 2012
  • |
  • 7:30am 6:30pm
  • New World Stages
  • |
  • 340 West 50th Street, NY, NY

Speakers

  • Jon Miller Chief Digital Officer, News Corp.

    Jon Miller

    Jon Miller is Chief Digital Officer, and Chairman and CEO, Digital Media Group for News Corporation, a role in which he drives the Company’s overall digital strategy in conjunction with various operational heads, while also directly overseeing all of News Corp.’s standalone digital businesses.


    Prior to News Corporation, Jon was a founding partner of Velocity Interactive Group, an investment firm focusing on digital media and the consumer Internet space. 
    Previously, Miller was Chairman and CEO of AOL, where he led the company to a record annual profit growth of 21 percent, and increased online advertising growth -- the centerpiece of its new business model -- by 46 percent in 2006.


    Earlier in his career, Jon was CEO and President of USA Information and Services -- now IACI and Expedia -- and also served as Managing Director of Nickelodeon International, a unit of Viacom's MTV Networks.


    From 1987-1993, Miller was Vice President, Programming and Co-General Manager of NBA Entertainment, where he was responsible for league-wide brand management and programming.


    Miller is member of the Board of Directors of the American Film Institute and Ticketmaster, and serves on the Board of Trustees of Emerson College and WNYC Public Radio in New York.


    Jon resides in New York and holds a B.A. from Harvard College.

  • Matt Strauss SVP, Digital & Emerging Platforms, Comcast

    Matt Strauss

    Matt Strauss serves as Senior Vice President of Digital and Emerging Platforms for Comcast Cable, one of the nation's leading providers of entertainment, information and communications products and services.  In this role, he is responsible for leading the Company’s multiplatform video strategy including editorial and programming across existing and future platforms and Comcast’s “TV Everywhere” initiative.  Mr. Strauss oversees all growth in the transactional and online video revenue for the Corporation and is tasked with developing new, strategic and emerging multiplatform business opportunities. 

    Mr. Strauss, a 20-year veteran of the cable and entertainment industry joined Comcast in 2004 and most recently served as Senior Vice President and General Manager of Comcast Interactive Media (CIM) where he led the Company’s online and multiplatform entertainment and media businesses, including Xfinity.net, Xfinity.com, XfinityTV.com and the Xfinity TV app.  Prior to CIM, Mr. Strauss was Senior Vice President, New Media for Comcast Cable where he was responsible for content acquisition and strategy for Comcast's On Demand platform and Internet properties, including Comcast.net, XfinityTV.com and emerging interactive platforms. He helped Comcast build out its video-on-demand platform, significantly increasing the number of choices available to customers, was one of the architects who developed the company's online video service XfinityTV.com, and led the company's early 3D strategy.


    Prior to joining Comcast, Mr. Strauss served as the Executive Vice President and General Manager of Rainbow Media's On Demand Service Mag Rack where he pioneered the video-on-demand model with one of the first national on-demand networks. Prior to overseeing the launch of Mag Rack in 2001, he served as Vice President of Business Development for Rainbow Media, where he led the organization's acquisition strategy for new and traditional media. He also held several management positions with Disney/ABC, including serving in the Strategic Planning department for the ABC Television Network. 



    Mr. Strauss has received several cable industry awards, including the Cable & Telecommunications Association for Marketing's Mark Award, CableFax magazine's “Programmer of the Year” and the Multichannel News’ “Innovator of the Year Award” for programming.  He holds a B.S. from New York University's Stern School of Business, and resides in Cherry Hill, NJ, with his wife and four children.

  • Frank Besteiro Head of Business Development, The AOL On Network

    Frank Besteiro

    As Head of Business Development and Partnerships, Frank leads all Business Development efforts for Video across The AOL On Network. Frank brings over 8 years of online video experience from Sr. Sales & Business Development positions at Maven Networks (Acquired by Yahoo!), The FeedRoom and Kaltura where he helped partners develop online video strategies in both the Media and Enterprise verticals.

  • Mike Bologna Managing Partner & Director, Emerging Communications, GroupM

    Mike Bologna

    Mike Bologna, Managing Partner and Director, Emerging Communications at GroupM, is known throughout the industry for his expertise in the field of digital communications. Mike’s primary role is to drive the development of marketing and advertising applications for GroupM clients on advanced digital platforms, including interactive television, video on-demand, DVR and wireless; he has handled key digital campaigns for Paramount, Sears, Mattel, and AT&T.
     
    Mike has been featured on Television Week’s Hot List as one of the top 10 players, age 35 or younger, who are making a mark on the industry. He is currently a member of the 4A’s Digital Video Innovation Committee and regularly authors an agency newsletter which provides news, views, and insights from the cutting edge of Emerging Communications.

  • Alisa Bowen GM, The Wall Street Journal Digital Network

    Alisa Bowen

    Alisa Bowen is general manager of The Wall Street Journal Digital Network, the company’s consumer digital business group, a position she has held since December 2010.
    In this role, she is responsible for driving the strategy, development and operations for market- leading products, including WSJ.com, Barrons.com, SmartMoney.com, AllThingD.com and their mobile applications. In addition to WSJDN, she also supervises FINS.com and the company’s digital classifieds business.


    Prior to joining Dow Jones, Ms. Bowen had been senior vice president and head of business operations for Reuters Media at Thomson Reuters. In nearly 10 years at the company, she was the global head of consumer publishing and was responsible for global product development, general manager of Reuters.com and a business analyst and media strategist.


    Ms. Bowen has an MBA from the London Business School and an undergraduate degree from RMIT University in Melbourne, Australia.

  • Nick Buzzell President & Executive Producer, NBTV Studios

    Nick Buzzell

    Nick is an entrepreneur with a passion to innovate, create and redefine the way stories are told, consumed and interacted with on any screen. As President & Executive Producer at NBTV Studios, Nick leads a global media & interactive studio that creates innovative, multi-platform, media experiences across television, film, web & mobile. NBTV’s clients include consumer brands, entertainment conglomerates & advertising agencies. Previously Nick has held executive positions at Big Fuel and NBC Universal.

  • Adam Cahill EVP, Co-Media Director, Hill Holliday

    Adam Cahill

    Adam co-leads Hill Holliday’s integrated media department with a focus on digital initiatives, working for clients like Dunkin’ Donuts, Major League Baseball, Liberty Mutual, and Chili’s. Adam writes frequently for industry publications like AdAge and ClickZ, has been named a Media All-Star by both Adweek and The Ad Club, and the team at Hill Holliday has been named Media Agency of the Year by Media Magazine.

  • Amy Chozick Reporter, The New York Times

    Amy Chozick

    Amy Chozick is a staff reporter at The New York Times. As the newspaper's corporate media reporter, she's tasked with covering the ups and downs, scandals, acquisitions and intrigue at the world's largest media companies including News Corporation, Comcast, Viacom and Time Warner. Before joining The Times, Amy spent eight years at The Wall Street Journal where she held posts including foreign correspondent based in Tokyo, national political correspondent and a features writer covering Hollywood.

  • Marc DeBevoise SVP/GM Entertainment, CBS Interactive

    Marc DeBevoise

    Marc DeBevoise is the Senior Vice President and General Manager of CBS Interactive’s Entertainment division.  In this role, DeBevoise oversees CBS Interactive’s entertainment sites, including CBS.com, TV.com and Clicker.com, as well as digital content distribution strategies, and the development of both original and show-based digital content, applications and games.

    DeBevoise joined CBS Interactive from Liberty Media’s premium subscription channel Starz, where he was responsible for the company’s overall digital strategy and the digital initiatives supporting its film, television and digital original content properties.  At Starz, DeBevoise also led the generation, evaluation and execution of business development, strategic investment, and growth opportunities for all of Starz’ business units.

    Prior to joining Starz, DeBevoise held various roles at NBC Universal, in both Digital Media and Business Development, and worked in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan.

    DeBevoise has been recognized on Home Media magazine’s “Digital Drivers” list for 2011, The Hollywood Reporter’s “Digital Power 50” for 2010, and Multichannel News’ “40 Under 40” for 2009. DeBevoise is also a member of the Academy of Television Arts & Sciences. 
     
    DeBevoise received his M.B.A. with distinction in Entertainment, Media & Technology and Finance from New York University’s Stern School of Business and his B.A. in Economics and Computer Science from Tufts University.

  • Colin Dixon Senior Partner, Advisory, The Diffusion Group

    Colin Dixon

    Colin brings a wealth of knowledge on the Digital TV, Over-the-Top and IPTV spaces to The Diffusion Group. Over the last 15 years he has held senior executive positions at Microsoft/WebTV, Liberate and Oracle delivering products and services to the Cable, Satellite and IPTV industries.

    Colin is the author of many reports and opinion pieces including TV Everywhere Market Update 2012. He holds Bachelors and Masters Degrees in Electrical Engineering and has post-graduate business education experience from Stanford.

    Colin is a frequent speaker and moderator at many industry events such as NAB, IPTV World Forum and TelcoTV. Colin was also nominated one of IPTV’s Top 50 People by IPTV Evangelist.

  • Beth Doyle Innovations Director, VivaKi

    Beth Doyle

    Beth Doyle has been entrenched in advanced cross-platform media and innovation for over six years. In her current role, she oversees operations for VivaKi’s The Pool and serves as product manager for ASq, a choice-based online video advertising model that was developed and scaled through The Pool. The Pool is an ongoing research effort, built on collaboration, which seeks to find tomorrow’s engagement models across emerging media platforms.

    To date, The Pool has launched 13 “lanes,” or waves of research, in seven markets – in which ASq has been named in all markets as the optimal online video ad model for advertisers, publishers and consumers. ASq is available in market and Doyle currently works with agency and client teams to help maximize their campaigns through usage of this platform.

    Doyle has been recognized as a Mediaweek Rising Star (2010), an honor which also placed her on the cover of sister publication Adweek. This award is a part of its prestigious “Media All-Stars” listing, which honors the year’s best and brightest media stars. In 2008, she contributed to Starcom’s receipt of the Mediaweek Media Plan of the Year honor in the “Best Use of Non-Traditional” category for its work on LEGO TV.

    Passionate about developing the future of media, Beth regularly returns to her alma mater, University of Notre Dame, to teach students about emerging media and technology. Beth earned her MBA from the Kellstadt Graduate School of Business at DePaul University.

  • Joe Feczko SVP, Marketing Innovation and Integration, Macy's

    Joe Feczko

    Joe Feczko is a Senior Vice President for Macy’s and is overseeing Macy’s brand standards nationally, additionally he is responsible for developing innovative marketing concepts and insuring integration across all media nationally including print and broadcast advertising, packaging, graphic design, digital projects and in-store visual presentation.


    During his Macy’s tenure he has overseen the marketing of their Private Brand programs making I.N.C., Charter Club and Alfani household names.  For the past several years Macy’s has relied on his organizational strengths to coordinate the conversion of 800 stores to a national branding platform.


    Joe Feczko is a man possessed of those unique talents that when combined, add up to a consummate marketing executive.  His creative, artistic vision and realistic business perspective has paved his road to success within the walls of some of the world’s most distinguished companies like Bloomingdales, Neiman Marcus, Avon and Macy’s. A native New Yorker, Joe attended New York University and the Pratt Institute.


    Throughout Joe’s career he has been recognized for his accomplishments.  In 1990, his peers and the visual merchandising industry celebrated him as Visual Merchant of the year.  In 1998, the Pratt Institute awarded him their prestigious “Excellence by Design Award”. Recognizing him as a distinguished alumni in 2000, he received the Fashion Associations “American Image Award” and in 2011 Display and Design magazine awarded him with their prestigious Retail Design Luminary Award.

  • Darren Feher President and CEO, Conviva

    Darren Feher

    Darren Feher is Conviva’s president and chief executive officer and joined the company from NBC Universal where he last served as executive vice president and chief technology officer.  Mr. Feher spent nearly a decade at General Electric (GE) and NBC Universal and is credited with the company’s advancements in online video, viral and social communities, interactive television, games, and mobile experiences.   The foundation Mr. Feher built at NBC Universal paved the way for many groundbreaking digital media firsts including the multi-platform coverage of the Beijing Olympic games and the launch of hulu.com.   

    
During his tenure, Mr. Feher was awarded three Emmys and one Webby.  While at GE, Mr. Feher held several technology leadership roles and was a Six Sigma Quality Leader focused on delivering defect-free technologies using statistical process control.

    
Mr. Feher spent five years as a United States Army Signal Officer and is a graduate of West Point Military Academy.

  • Andrew Feigenson SVP, Ad Platforms & Networks, Nielsen

    Andrew Feigenson

    Andrew Feigenson is SVP, Ad Platforms and Networks at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch.   In this role, Andrew works closely with Nielsen’s key clients to bring powerful cross media advertising solutions to market in creative ways, including tying together online and traditional advertising metrics.  Andrew began his career in management consulting with Accenture and Cap Gemini, where he worked with leading global companies such as AT&T, Cablevision, Time Warner and Verizon.  Before that he held key product, sales and strategy positions for a series of private equity backed start-ups, including ECI, PlanetFeedback, and Rave Wireless to name a few.  Andrew has a Masters Degree in Finance.

  • Rick Feldman Former President and CEO, NATPE

    Rick Feldman

    In April 2003, Rick Feldman was named president and chief executive officer of the National Association of Television Program Executives (NATPE).   NATPE is a global, non-profit organization dedicated to the creation, development and distribution of televised programming in all forms, across all platforms. In this role, Mr. Feldman is responsible for overseeing the day-to-day operations and strategic planning of the Los Angeles-based organization's worldwide activities, as well as its representatives in Europe, Asia, Australia and Latin America.

    Before joining NATPE, Mr. Feldman was executive vice president and chief operating officer of USA Broadcasting in Los Angeles.   While there, he was responsible for overseeing a group of four stations throughout the United States, including WAMI-TV/Miami.   During his tenure at USA, Mr. Feldman launched independent stations in such major markets as Dallas, Atlanta and Boston on behalf of the company.   Moreover, he supervised USA's "Stationworks," its centralized, digital distribution facility in Los Angeles designed to function as master control for the entire station group.   He also managed USA's WAMI-based "Group Promo" department, which served as the promotion production facility for all of its stations.

  • Lauren Goody Group Manager - Account Solutions, Google / YouTube ZOO

    Lauren Goody

    Lauren Goody joined Google in 2008 to help build creative, content-based programs for Google and YouTube advertisers. She was an early member of the creative team that helped make YouTube a must-buy platform for all brands focused on video, reach and engagement.

    In 2010, Googleʼs creative content development team was re-branded “the ZOO,” becoming an ʻagency for agencies.ʼ Since then, Lauren has led the ZOOʼs Account Solutions team, which creates custom advertising programs & proposals for Googleʼs biggest customers. The ZOO gets its name from the first video ever uploaded to YouTube in 2005 entitled, "Me at the Zoo."

    Prior to joining Google, Lauren began her career at Time Inc., where she spent five years in roles ranging from circulation marketing to online advertising sales for titles like Entertainment Weekly and In Style. When AOL and Time Warner merged, Laurenʼs responsibilities expanded to include ad sales development in partnership with AOL.

  • Teg Grenager Co-Founder and Vice President, Product, Adap.tv

    Teg Grenager

    Teg co-founded Adap.tv with Amir Ashkenazi in 2006. A PhD candidate in Computer Science at Stanford University, Teg has an "always move forward" attitude, imagining the way the world of video advertising could be, not just as it is. He interfaces closely with engineering, sales and account management to translate market dynamics and customer needs into innovative product solutions.

  • Anupam Gupta President and CEO, Mixpo

    Anupam Gupta

    Anupam is responsible for directing Mixpo's overall vision and strategy. He has a ceaseless passion for solving the complex problems that ad agencies and media companies face in today's multi-media world. Anupam believes that the real needs of advertising and media clients provide the true roadmap for the business. Before joining Mixpo, he led the product management and marketing teams for several MSN online services at Microsoft. He holds an MBA from Cornell University and an undergraduate engineering degree in computer science from Birla Institute of Technology & Science in India.

  • David Hallerman Principal Analyst, eMarketer

    David Hallerman

    As eMarketer’s principal analyst covering US Internet advertising and marketing, David Hallerman studies industry trends and creates forecasts. His coverage takes in online video advertising, search engine marketing, privacy issues, ad targeting, marketing measurement, and advertising spending across media.

    Print and Internet journalists interview Hallerman frequently, and he’s quoted regularly by publications such as the Wall Street Journal, the New York Times, BusinessWeek, Forbes, Associated Press, USA Today, the Los Angeles Times, the Washington Post, Bloomberg News, CNET News, MediaPost, and Advertising Age. He has discussed Internet advertising on several television and radio shows, including Wall Street Week with Fortune (PBS), Power Lunch (CNBC), Morning Call (CNBC), All Things Considered (NPR), and The Marketplace Report (NPR). Hallerman has been a speaker at such events as ad:tech, the IAB Leadership Forum, the IAB/MIXX conference, the Digiday:Video Upfront conference, OMMA Behavioral Targeting, OPA Breakfast Forum, the ANA Television & Digital Marketing meeting, the Digital Media Measurement & Pricing Summit, DM Days, the NAA/ASNE Capital Conference, and the MTV Networks conference.

    Prior to working at eMarketer, Hallerman edited business magazines at Forbes Custom Publishing, including Executive Edge for Gartner Inc. and Critical Mass for the Interactive Advertising Bureau. Before that, he was senior editor at Bank Technology News, focusing on Internet banking and financial services, and senior editor at Home-Office Computing, concentrating on small business usage of technology.

  • Ed Haslam SVP, Marketing, YuMe

    Ed Haslam

    Ed is a strategic marketing executive with substantial experience in online media, networked communications, and infrastructure computing. Prior to joining YuMe to oversee Marketing, Ed was co-founder & VP Marketing of Ludic Labs (Groupon), which developed both the social media community Diddit.com and local commerce service OfferFoundry.com. Prior to Ludic Labs, he served as the founding marketing executive for several other venture-backed technology companies including Orbital Data (Citrix) and Inktomi Corporation (Yahoo!).
    Ed holds a B.S. in Structural Engineering, an M.S. in Systems Engineering and ABD in Operations Research from Purdue University.

  • Jeremy Helfand VP, Video Monetization, Adobe

    Jeremy Helfand

    Jeremy Helfand is vice president of video monetization at Adobe. An accomplished digital media industry veteran, Helfand has spent more than a decade guiding publishers in maximizing content revenue through technology innovation across platforms. He was formerly CEO of Auditude, the leading online video advertising platform for managing and monetizing premium video across devices, which was acquired by Adobe in November, 2011.
     
    Prior to Auditude, Helfand was the president of United Online's Media Group, helping monetize and establish partnerships across several of its properties including MyPoints, NetZero, Juno, Classmates and FTD. Helfand also served as senior vice president and general manager of Advertising.com, a division of America Online, Inc., contributing to more than a six-fold in revenue and doubling the size of the company's sales force. While serving on the executive committee, he aided the strategic vision that eventually led to the company's $497-million acquisition by AOL/Time Warner.

  • Eric Korsh VP, Group Director, Brand Content, Digitas

    Eric Korsh

    As Vice President, Group Director, Brand Content for The Third Act:, a unit of Digitas, Eric leads the development of original and partnered digital brand content entertainment offerings across Digitas client teams. Working in partnership with creative, media and client relationship leaders, The Third Act: team is responsible for leading digital content strategy development, sourcing digital content creator partnerships and crafting digital brand content offerings that are borne out of insight and drive business results. The Third Act: is also the creator behind The Digitas NewFront, an annual event that brings together content creators, distributors, talent, and brands to harness creative media opportunities in original online video and online brand content.

    Eric joined Digitas after working as COO of Scout Productions (Queer Eye for the Straight Guy, Big Ideas for a Small Planet, How to Get the Guy), GM/EP of Emmy winning series Sox Appeal, and producing a myriad of commercial and web content across the United States. At Scout, he oversaw all branded entertainment for all television/digital properties, from product placement to cross-promotional cable network deals. He also managed Scout’s international licensing and merchandising deals, as well as U.S. network relationships.

    At Sox Appeal, Eric oversaw the entire P&L for every aspect of the brand-funded dating series, from digital, ad sales and creative through production and marketing. While as an Executive Producer at Believe Media and through his former production company Picture Park (working with Oscar winners Errol Morris, Robert Richardson and Hank Corwin), he also created projects for Walmart, Sears and Gillette for agencies such as Martin, Y&R, BBDO.

  • Beth Lawrence EVP, Advertising Sales and Media Solutions, The Weather Channel

    Beth Lawrence

    Beth Lawrence has overall responsibility for sales, sales operations and media solutions for The Weather Channel network and The Weather Channel digital properties. Before coming to TWC, Beth was vice president of agency development for Yahoo!.  Prior to that role, she was vice president of sales at Yahoo!.  Ms. Lawrence also held a series of sales management positions with AOL Time Warner and with DoubleClick.  Her media sales career began in 1981 with print sales roles with USA Weekend magazine and ADWEEK magazine.   Ms. Lawrence holds a B.A. in Journalism from the University of Kentucky.

  • Warren Lee General Partner, Canaan Partners

    Warren Lee

    Warren Lee is a leading digital media and Internet investor. A recognized thought leader on the future of online advertising and the rapid evolution of the media landscape, Warren joined Canaan Partners’ East Coast office in 2005 and leads its New York City office.

    Warren led Canaan’s investments in Associated Content, the Web’s leading open content publishing platform; Blip, the best place to discover the best in original Web series; Tremor Video, the world’s largest online video technology and media company; and Vivox, the leading provider of social communication services for web and mobile devices.

    Warren is also the creator and host of Startup@Work Founders Speakers Series<http://startupatwork.org/>, an ongoing event series in which he interviews successful entrepreneurs and angel investors from across the country. He also co-organizes the NYC Turing Fellows Program<http://nycturingfellows.org/>, which matches outstanding computer science and engineering students from across the U.S. and Canada to paid summer internships with leading technology startups in NYC.

    Warren previously worked at Comcast Interactive Capital. Warren worked as an engineer and project manager at Solectron Corp., a business development director at Sun Microsystems, a management consultant at The Boston Consulting Group, and an investment banker in Alex Brown’s technology group.

    Warren holds a BS in computer science and BA in economics from Stanford University and an MBA from The Wharton School. He currently sits on the boards of Blip, onefinestay, Tremor Video, and Vivox.

  • Tara Maitra SVP/GM, Content and Media Sales, TiVo

    Tara Maitra

    Tara Maitra is SVP, GM of Content and Media Sales, responsible for developing TiVo’s broadband content strategy, and the company’s interactive advertising and audience research sales efforts.  Maitra works with networks, studios and web video providers to build TiVo’s content offerings into a complete service of infinite programming that combines linear TV with video on demand and broadband video through one user interface and search. 

    In her media sales role, Tara and her team provide marketers and agencies with audience viewing data and commercial ratings to help optimize media buying and understand TV viewership in DVR homes. In addition, Ms. Maitra oversees TiVo’s interactive advertising solutions, leveraging TiVo’s user interface and ad units designed to engage viewers in DVR homes and counter fast-forwarding behavior.

    Previously, Maitra has held executive positions at Comcast, Primedia, and NBC.  She has a BA in Journalism and Psychology from Washington and Lee University.

  • Suzanne McDonnell SVP, Sales Strategy and Client Solutions, Discovery Communications

    Suzanne McDonnell

    As Senior Vice President of Sales Strategy and Client Solutions at Discovery Communications, Suzanne McDonnell is charged with developing innovative and engaging digital advertising strategies and sponsorship opportunities across the company’s extensive digital portfolio. Working in concert with Discovery’s U.S. Ad Sales team, she leads her team in identifying evolving marketplace demands and developing sales opportunities for Discovery's brands and businesses.
     
    Prior to joining Discovery Communications in 2012, McDonnell served as Senior Vice President, Digital Fusion at Viacom Media Networks. McDonnell led the Digital Fusion division, a specialized unit charged with innovating the company’s approach to digital marketing by fusing insights, technology and creativity.
     
    Previously, McDonnell held account leadership roles at Berlin Cameron, Saatchi & Saatchi and Leo Burnett. She holds a B.S. in Economics from Colgate University.
     
    McDonnell is based in Discovery’s New York office.

  • Kelly McEttrick Sr. Director of Platform Strategy, VideoHub

    Kelly McEttrick

    Kelly McEttrick joined Tremor Video in 2010 as the Director of Research and now leads the business strategy for VideoHub.tv, an emerging video technology platform that provides enterprise solutions for agencies, marketers and publishers. McEttrick joined the company from ScanScout where she managed the sales planning and development group. Prior to joining ScanScout, McEttrick worked on the agency side of the business at MAXUS and MindShare where she helped to develop the digital media strategy for a diverse range of clients and accounts. Kelly holds a BA in Economics from Washington University in St. Louis. 

  • Peter Naylor EVP, Digital Media Sales, NBCUniversal

    Peter Naylor

    Peter Naylor is the Executive Vice President of Digital Media Sales for NBCUniversal.  He oversees advertising sales for the company’s digital properties including NBC.com, NBCSports.com and NBCOlympics.com, CNBC.com, SyFy.com, Bravotv.com, USANetwork.com, AccessHollywood.com, and iVillage and its affiliated businesses such as Gardenweb and Astrology.com.

    Naylor spearheaded the launch of the Universal Audience Platform, a “first party” online ad network of 21 NBCU owned-and-operated digital properties reaching nearly 60 million unique users each month. He also led the sales efforts of emerging digital platforms such as tandem viewing experiences like “Bravo Talk Bubble,” “Oxygen Live” and “Sunday Night Football Extra,” as well as mobile experiences for each brand on smart phone and tablet platforms.

    Prior to his post at NBCUniversal, Naylor headed advertising sales for the iVillage Properties, which was acquired by NBCUniversal in May 2006. At iVillage, he was responsible for overseeing the activities of the iVillage sales team and driving new partnerships and advertising revenue opportunities for the company. Before joining iVillage in April 2002, he served as Vice President of Sales for Terra Lycos.

    Previously, Naylor served as Eastern Sales Director for Wired Digital Interactive, an online pioneer of commercial publishing on the Web. He has also held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, Massachusetts.

    Naylor sits on the boards of The Internet Advertising Bureau, The Online Publishers' Association and Healthline. He also serves on the Digital Marketing Board of Governors for dmg world media. In addition, he was a founding board member of 212, a New York interactive media trade association.

    He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio. He lives in Summit, New Jersey.

  • Zvika Netter Co-Founder and CEO, Innovid

    Zvika Netter

    Zvika Netter is Co-Founder & CEO of Innovid, the industry leader in interactive video advertising. As CEO of Innovid, Mr. Netter has led Innovid’s growth from its founding in 2007 to its current position as a leader in video and digital marketing, resulting in many industry recognitions, including being selected by Time magazine in 2009, as “Tech Pioneer Who Will Change Your Life,” followed by being named as 2010 World Technology Pioneers by the World Economic Forum in Davos, Switzerland.

    Mr. Netter is a respected industry veteran and entrepreneur with over 18 years’ experience in new media and tech development. He also co-founded GarageGeek.org, a nonprofit organization to promote not-for-profit innovation and creativity, now with more than 2,000 members.

  • Ravi Pahilajani Associate Media Director, Razorfish

    Ravi Pahilajani

    Ravi has nine years of digital experience with a passion and drive for marketing and media which is also backed by an MBA in Marketing Management & Financial Management.  Over his career within the online media and marketing space he's managed and worked on several campaigns which have focused on women, men, young adults across financial, consumer packaged goods, technology, and wireless categories including branding and DR initiatives. More recently, he is overseeing strategic brand initiatives for Citibank.

  • Lou Paskalis VP, Global Media, Content Development & Mobile Marketing, American Express

    Lou Paskalis

    Lou Paskalis is the Vice President of Global Media, Content Development and Mobile Marketing for American Express.  In that role, he is responsible for driving cross channel communications innovation and engagement for the American Express brand and core US product portfolios within the company’s overall suite of offerings. 

    He has recently lead communications planning for Small Business Saturday, a groundbreaking philanthropic campaign that created the first-ever holiday dedicated to supporting small businesses which was just awarded the Grand CLIO in the "Content and Contact" category."  "Small Business Saturday” also won the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media.  In addition to his media responsibilities, Lou is highly engaged in thinking about the best ways that American Express can utilize social media to drive advocacy for their products and services.

  • Suzie Reider Director, Industry Development, YouTube

    Suzie Reider

    For the past 5 years Suzie Reider has been running the sales organization for Google's Display business which includes YouTube, Video and the Google Display Network. Reider was hired as the CMO of YouTube in summer of 2006 and prior to that served as SVP and GM for the games and entertainment division of CNET Networks (now CBS). Before joining CNET Networks, Reider spent 14 years with Ziff-Davis publishing where she leveraged her expertise in advertising sales, promotions, events, research and marketing for various computer and video gaming publications. Reider also serves on the board of the San Francisco Film Society.

  • Will Richmond Editor and Publisher, VideoNuze

    Will Richmond

    Will Richmond is president and founder of Broadband Directions LLC, a publishing, consulting and events firm specializing in online video.  Will is editor and publisher of VideoNuze, a widely-followed online publication which provides daily industry analyses and news aggregation for online video decision-makers available at www.videonuze.com. Will also hosts and organizes VideoNuze’s “VideoSchmooze” and Online Video Advertising Summit event series for industry executives.

    Will has worked in the broadband, cable TV, content and Internet/technology industries for over 20 years.  He is an acknowledged thought-leader in the fast-growing online video area whose insights are sought out by C-level executives, venture capitalists, journalists and others.

Earlier in his career, Will worked at Continental Cablevision (then the 3rd largest cable operator), where he was VP Business Development and part of the founding team of Continental's pioneering broadband Internet access service "Highway1".  Subsequently he served as VP Business Development for CMGI's iCast and for Narad Networks.  He was also the founder of PoliticalWag.com, a popular political discussion/community site.



    Will serves on the board of overseers of WGBH and the board of trustees of American Public Television. Will has a BS from Cornell University and an MBA from Harvard Business School.

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  • Tal Riesenfeld Co-Founder and VP, Business Development, Eyeview

    Tal Riesenfeld

    Tal Riesenfeld is Co-Founder and VP Business Development of Eyeview, the leading technology for Personalized Video Adverting.  Eyeview’s technology helps brands customize their TV commercials for the digital medium by delivering local, real-time, personal messages to each and every viewer, making video ads more relevant and effective.


    Prior to Eyeview, Tal was an Online Sales Operations manager in Google (YouTube) and before that served as a Strategic Marketing Product Manager at Hewlett- Packard. Tal has and a B.Sc. degree in Computer Science and an MBA with distinction from Harvard Business School.

  • Mark Robertson Founder and Publisher, ReelSEO.com

    Mark Robertson

    Mark Robertson is the Founder and Publisher of ReelSEO.com, a leading online resource dedicated to the growth and fusion of digital video, advertising, technology, and Internet marketing. Mark is a consultant and leading expert within the digital video and search marketing industries and has had the pleasure of speaking at conferences including Search Engine Strategies, Streaming Media, SMX, Blogworld, PubCon, Video Commerce Summit, VidCon and others. Prior to ReelSEO, Mark was the Director of Search for Freedom Communications.

  • Aleck Schleider VP, Product Vertical and Data Solutions, Videology

    Aleck Schleider

    Aleck joined Videology in 2011 as the Vice President of Vertical Development. He is responsible for defining and executing next-generation digital marketing solutions across key industry sectors. His scope of duties encompasses developing vertical based products for platform extensions, audience segmentation, targeting and offline ROI measurement.
     
    Aleck has a decade of online experience developing and implementing integrated marketing solutions across the top spending advertiser sectors.  Prior to joining Videology, his previous roles as Vice President included building digital Advertising Products for Forbes, AOL and Advertising.com.  Leveraging a broad range of online products and offerings he managed multiple teams that focused on and worked with advertisers and agencies to execute integrated marketing campaigns, media planning strategies, and web analytics studies across a variety of online channels.  Aleck’s has worked extensively for Fortune 500 advertisers with a specific concentration across CPG, Auto, Retail, Financial Services and Travel Advertisers.  

    Aleck received his BS degree in both Economics and Business Management from Towson University.

  • Chris Smith VP, Video and Mobile, Collective

    Chris Smith

    Chris is responsible for the overall growth and strategy of Collective's video and mobile suite. As part of Collective's emerging media group, Chris' focus is on educating the market on Collective's innovative industry product offerings including TV accelerator, Collective's patent pending product that combines set-top box data with online data to help unify audiences across digital devices. Over the past two years, Chris has played an integral role in Collective's emergence as a  leader in video advertising, content distribution, and innovative in-stream ad formats.

  • Christy Tanner EVP/GM, TV Guide Digital

    Christy Tanner

    Christy Tanner has led a transformative integration of TVGuide.com and TV Guide Mobile’s social, product, marketing, and editorial practices, setting new records for traffic and revenue for the past three years, while consistently delivering game-changing, market-leading innovation and the highest user engagement metrics in the competitive category. TVGuide.com currently has over 24 million monthly uniques and over 6.5 million mobile app installations. In 2012, TV Guide Digital will integrate into its mobile apps groundbreaking mass market entertainment products such as personalized Watchlists (recipient of 2011 AdAge Media Vanguard Award; over 500,000 active users) and social TV check-in (7 million; over 80 paid sponsorships).

    Prior to TVGuide.com, Ms. Tanner worked for The Washington Post Company, Reed Elsevier, and Wolters Kluwer as a digital business development and marketing executive.  She started her career in media as a reporter and editor for The Associated Press and The (Memphis) Commercial Appeal, where she won awards from Scripps Howard and the Society of Professional Journalists.

    Ms. Tanner has a B.A from Brown University and an MBA from Columbia Business School.

  • Larry Thomas Founder and President, Latergy

    Larry Thomas

    Larry Thomas is president of Latergy where he works with global agencies, companies and organizations to help tell their visual stories creatively, efficiently and effectively. Latergy (www.latergy.com) is a strategic video marketing and public relations consultancy that provides multimedia content strategy, production and distribution services to help professional communicators engage their multiple audiences with compelling content.  Our mission is to produce amazing video and provide great counsel to leverage a blend of earned, paid, owned and shared media to tell visual stories that drive real business results.

    Prior to founding Latergy in 2009, Thomas pioneered online video marketing and PR as co-founder and president of PR Newswire's MultiVu and COO of Medialink Worldwide, a NASDAQ company that was sold to a VC-backed competitor in 2009.

    Larry also founded and manages the popular Social Video Channelon CommPRO.biz and the active Video Marketing and Public Relationsgroup on LinkedIn.

    A graduate of Lehigh University, he lives in NJ with his wife, Sherry Lynn, and their plethora of pups.

  • Brett Wilson Co-Founder and CEO, TubeMogul

    Brett Wilson

    Brett leads the strategic direction for TubeMogul. Under his leadership TubeMogul has grown revenues over 300% annually since inception and attracted world class board members, investors and employees. He is a serial entrepreneur and has created shareholder and customer value through multiple companies. In the late 90’s, Brett started an ecommerce company called YouCanSave.com which he built to $70 million in revenue and sold to HIG Capital. In 2001, the company was honored with the San Francisco Times Hot Technology Award and as one of the Top 10 Fastest Growing Ecommerce Companies in the World by NextCard. Brett also founded Mariner Marketing - a digital marketing agency that became the digital agency of record for several brands including Church & Dwight and Orange Glo International. Additionally, Brett spent three years as a technology consultant at Accenture leading system implementations for Fortune 100 clients including Adecco, Republic Industries and Caesar’s World International.