Adobe Systems Incorporated acquired Auditude Inc., a leader in video ad management and monetization technologies for premium publishers and media companies with the goal of helping customers build long-term businesses through the delivery of quality video content, scalable advertising revenue, and superior viewing experiences - everywhere. As part of Project Primetime, Adobe Auditude seamlessly integrates into the complete suite of Adobe's video solutions built to minimize the complexities of premium video across delivery, monetization, and measurement on Internet-connected devices. The Adobe Auditude video ad platform clients include Major League Baseball, Comcast, Dailymotion, Fox News, News Distribution Network (NDN), Channel 5 (UK), Major League Gaming, and more.
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV.
Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world's largest source of video supply and demand, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily.
Backed by Sequoia Capital, Innovid is the leading global platform for interactive pre-roll and video ad serving, recognized by Streaming Media magazine as one of the top 100 companies with greatest impact on streaming media industry. Innovid developed the groundbreaking iRoll, the de-facto standard for interactive video advertising, supported by 90% of the publishers in the US, including: Yahoo, AOL, MTV, NBC, CBS, ABC , VEVO and 100% of the US video ad-networks. The Innovid platform is used in campaigns for most of the top global brands, such as: Coke, P&G, Unilever, Toyota, Disney, Sony, Paramount and many others. Innovid's agency video ad server enables seamless delivery of video ads across platforms and devices, Desktops, Mobile, Tablets and connected TVs, allowing advertisers to create a consistent brand experience independent of where the user sees an ad.
The Videology Addressable Audience Platform is a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. We do this through mathematically driven analyses and allocation of data that allows us to target precise consumer segments—at scale—by demographics, psychographics and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, while simultaneously allowing our content partners to monetize their audience base more effectively. By leveraging the power of consumer data with our ad decisioning capabilities, we increase accountability, optimize performance and raise advertising ROI within video campaigns.
Conviva is transforming the online video experience by eliminating the causes of choppy, unpredictable viewing for both live events and on-demand content. Starting with real-time audience instrumentation, Conviva’s intelligent video platform empowers major studios, leading networks, premier sports leagues and top content aggregators by automating both dynamic bit rate adjustment and the management of multiple distribution networks to optimize the experience, raise engagement and reduce the cost for large-scale video businesses. Great content brands rely on Conviva to deliver the best quality video while raising profit margins.
Collective intelligently connects brands to audiences with high-impact experiences across display, video and mobile. Collective's AMP(R) Data and Media Management platform powers the ad businesses of over 50 leading media brands, including our flagship media products, Collective Display and Collective Video.(R) Collective's complete buy-side solution, Ensemble,(TM) provides brand advertisers with audience buying combined with rich media and DCO.
TubeMogul is the only video marketing company built for branding. As a demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Detroit, Austin, Los Angeles, Toronto and Sydney.
Mixpo provides Media Companies and Brand Advertisers with an online platform that provides easily integrated creation and distribution of best-in-class experiential video ads for desktops, tablets and smartphones. To address the increasing demand for multi-screen interactive video ads, Media Companies use Mixpo’s platform to seamlessly extend TV campaigns to include all digital, helping their clients to engage their audiences on whatever devices or apps they’re using to access content.
Advertisers and Agencies use the platform to create compelling interactive video ads with unprecedented ease and speed, including the ability to make instant updates. Mixpo's platform yields all the reporting needed to gauge and react to campaign performance – from ad engagement and completion rates to brand uplift.
Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC. To learn more, visit www.mixpo.com
The AOL On Network delivers a curated video experience, covering breaking stories, trends and seasonal topics across 14 content channels. Our programming team is committed to constantly surfacing the most relevant video on every topic, on every page across our network. We feature AOL original productions and partner content from hundreds of select media brands. Over 57M unique viewers watch video across the AOL On hub, multiple pages across AOL properties as well as partner sites. Our network extends to mobile, tablets and connected TVs, providing advertisers with a cross-platform experience for brands across every screen. The AOL On Network provides result-driven video solutions to fit any marketing plan by continuously delivering video consumers should be watching now. For more information visit http://advertising.aol.com/on.
Launched in February 2011, VideoHub delivers best-of-breed video advertising solutions for publishers, advertisers, and marketers. Our video intelligence suite focuses on your ad's effectiveness, unlike traditional platforms that only consider pre-set delivery goals or volume/price margins and efficiencies. VideoHub monitors the complex video ecosystem to dynamically match ads with content and viewers, deliver to marketing goals, and maximize brand impact. Knowledge is power. See how full transparency into the "when," "where," and "why" of video performance can help inform your marketing and business decisions right now.
Eyeview develops technology solutions that enable advertisers and agencies to create and target personalized video ads. We have both a passion for online video advertising and a vision for what it can be in the digital age. We aspire to bring the most comprehensive, advanced video advertising technology solution to the market. Our technology enhances brand quality video ads by adding dynamic compositions that are updated and targeted in real-time. With Eyeview’s technology, advertisers provide a more personal, relevant, local and brand effective video experience. Founded in 2007, Eyeview has its headquarters in New York City and its R&D center in Tel Aviv. Our team brings a wealth of experience from leading companies in the industry such as Google, YouTube, 888.com, HP, Kontera and many more. We are backed by Gemini Israel Funds, LightSpeed Venture Partners, Innovation Endeavors and Nauta Capital, as well as by private investors.
The video ad ecosystem runs on LiveRail. With over 3bn monthly impressions (25% of all video ads) delivered via our platform each month, LiveRail is the technology behind many of the most sophisticated video advertising and media companies online. We help connect the video ecosystem, enabling publishers, ad networks and agencies to transact effectively, and efficiently.
Jivox is the leading multi-screen interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and delivered instream, in-banner and on mobile devices and tablets. Jivox technology eliminates typical challenges associated with delivering video ads across multiple screens and connected devices, such as HTML5/Flash, operating systems, browsers, video encoding, form factor and other issues. Jivox also provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage -- its proprietary real-time analytics platform. The Jivox platform is used by several hundred media companies and agencies including AdBrite, Bloomberg, Weather Underground, Sun Times Media, InteractiveOne, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises. For examples of Jivox ads see: http://www.jivox.com/demoads.
AdMonsters is the global community of ad operations and technology leaders. From a business point of view, AdMonsters is an integrated trade publisher, event producer, and service provider focused exclusively on online advertising operations and technology.
Beet.TV is the first and only business “publication” which uses video as its primary reporting tool. The editorial focus is the extraordinary developments in online video. It covers a broad variety of topics including video journalism, digital advertising, the technology of distribution and consumption, and original entertainment programming for the Web. Videos are seen on Beet.TV and published regularly on the Huffington Post, TechCrunch, the Business Insider, Reuters, and syndicated via AOL to many other sites. There are some 200,000 video views per month. Beet.TV is seen as an authoritative voice in the online video industry. And, it is unique among its competitive set as it creates more original video content (about 60 clips a month) than AllThingsD, GigaOM, paidContent, CNET News and TechCrunch. In covering its beat, it produces more video than The New York Times, the Wall Street Journal and Reuters. The videos present news and industry insight via short, 2-5 minute interviews with key executives, analysts and other thought leaders. Videos are shot in close-up and then simply edited. There is no on-camera host or interviewer. Sometimes the interviewer is heard asking questions. The focus is the subjects. Launched in 2006, Beet.TV has published and syndicated some 3,000 videos. Beet.TV was profiled by the American Journalism Review in September. The publication was launched by Andy Plesser who serves as Executive Producer.
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the "CTAM SmartBrief" to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives.
NATPE||Content First is a global, nonprofit organization committed to serving as a catalyst for the content revolution. Evolving to meet the needs of a changing media landscape, NATPE, through its many activities including exclusive videos, live streaming events and vibrant annual market, is at the nexus of the multiplatform content world. NATPE is where creativity meets connectivity and commerce.
Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public. Comprised of some of the most trusted and well-respected media brands, the OPA is committed to producing groundbreaking research into online advertising and media consumption with the goal of advancing the online publishing industry. Through credible research and ongoing communications, the OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content for consumers worldwide.
ReelSEO.com is The Online Video Marketer’s Guide – The world’s leading resource for news, analysis, tips and trends for the online video and internet marketing industries. Our videologists & columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers and video content producers towards best practices and online video services that suit their needs. Our goal is to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.
TDG is an analyst and market strategy firm focused on the emerging digital media ecosystem – from the broadband connection to the home network to the devices and services being enabled. Our clients turn to us for more than just market research. They ask us to help them understand and plan for the market and technological issues, what consumers think and how they will respond, and the strategic opportunities presented for their firms. We do this using a “think tank” approach - a comprehensive methodology that blends consumer researchers, sociologists, and executive industry consultants to help create a forward-looking view of the digital media markets 3 to 5 years out. We call it Insights in Front of the Curve.™
MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”